
Meta Buys AI Startup Limitless
Meta Acquires AI Wearables Startup Limitless
Meta acquires AI-wearables startup Limitless to enhance its smart glasses and AR ecosystem, aiming to accelerate AI-powered accessories and consumer adoption.
Meta announced today that it has acquired Limitless, an AI wearables startup specializing in smart glasses technology. The acquisition aims to bolster Meta’s AR ecosystem, particularly as its standalone devices have faced delays.
Why Limitless?
Limitless develops lightweight wearable devices that integrate AI voice assistants and real-time contextual interactions. Meta plans to leverage this technology to create more accessible AR companions and expand its smart-glasses offerings.
Implications for Consumers
By integrating Limitless’ technology, Meta could accelerate the adoption of AI-enhanced wearables for everyday use. This includes smart glasses that provide voice AI assistance, notifications, and contextual overlays without bulky hardware.
Industry Impact
The acquisition signals Meta’s continued push into consumer AR hardware and wearable AI. Competitors may feel pressure to innovate in the AI-powered accessories market, particularly in smart glasses and lightweight AR devices.
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Published December 8, 2025 • Updated December 9, 2025
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